On the go hands-free communication

Client
HeyDay App is a push notification service used by engineers to send their app communications to wearable devices.

My Role
Provide various deliverables using the 'minimum viable product strateg' to abide by the restraints of time and budget.

Creative Direction, Visual Design, Front-End Development
  • Create branding that includes of a logo, illustrations, style guide (mvp) and UI design system (mvp)
  • Create social media assets, a landing page and email template with new branding
UX/UI Design
  • Design a web dashboard where engineers can create message channels and subscribe users to them.
  • Design a mobile app where users can receive messages from channels. Mock up the app on wearOS and watchOS.
  • As an engineer, I want to create channels and subscribed users to it, so that I can feed messages into the channel and notify users.
  • As an engineer, I want to see an overview of channels, so that I can review them all at once.
  • As an engineer, I want to deactivate channels, so that I can pause or stop sending messages.
  • As a subscribed user, I want to be notified of new messages on my iPhone, Apple watch or Android watch, so that I can address them immediately.

UI Design, Front-End Development

Combines the visuals of:

  1. A message bubble (elipses used to emphasize that the top portion is a talk bubble)
  2. The letter H
  3. Watch on a wrist, the bottom point resembles cuffs on dress shirt

Typography

UI Design, Front-End Development

Color Palette

UI Design, Front-End Development

Illustration

Mobile / Wearable App UI

Mobile UI

Mobile UI
Mobile UI

Web Application / Web Design

Web UI

Web UI

Web UI

Here's what the client said

"I've worked with Michelle on several projects and she impresses me every time. I'm able to give her a general idea of the project, provide some keywords, and pictures and let her take over the creative side. The end product is always spot on with the vision of the project. She is also very professional and prompt on her deliverables. If your project is short on some designs, contact Michelle and give her full creativity control. She will take your project to the next level. I will be working with her on my future projects."